When I tell people I work for Briggs & Stratton, I immediately open the door for a great conversation. I guess I shouldn’t be surprised. Briggs & Stratton is, after all, the world’s largest manufacturer of air-cooled, gasoline-powered small engines for outdoor power equipment. And we’ve been manufacturing engines for over a century. In fact, if we look at the number of Briggs & Stratton engines likely running this weekend in lawn mowers, pressure washers, tillers, and generators—well, it’s a bunch. So I do understand that people have an affiliation with Briggs & Stratton engines. But it always still surprises me how much people love Briggs & Stratton products.
Of course there is a lot to love about our engines. We know our customers depend on their outdoor power equipment to start when they need it, whether it’s to provide backup power in an outage, or simply to make long grass short. That’s why we have our Briggs & Stratton Starting Promise™, available on all our lawn mower engines that feature Ready Start™—our no choke, no prime, “just pull” starting system. Our Starting Promise is our commitment to our customers – it’s the reassurance you need to know that your engine will start in two pulls or less, or we’ll fix it for free.
Proud of 100 Years of Briggs & Stratton History
Remember when I mentioned we’ve been around for over a century? Staying power like that is hard to come by these days (just think of the “dot com” companies whose bubbles burst in the 90’s). Here’s a bit of Briggs & Stratton history for you– Briggs that has been committed to its craft for over 100 years. Back in 1908, founders Stephen F. Briggs and Harold M. Stratton laid the foundation for our business, and for their unrelenting passion to help improve everyday lives. Briggs was the inventor, Stratton the investor. This partnership started in automobile manufacturing, and car parts manufacturing, so you could say Briggs & Stratton has been around engines—all kinds of engines!—for a very long time. From automobiles to a four-wheeled motorized vehicle (a bit like a 1920’s go-kart) to the stationary Type “P” engine that revolutionized the 4-cycle gas engine industry, Briggs & Stratton’s passion has for engines been constant. And that type of focus means customers can count on the engine expertise—and the engines—Briggs & Stratton offers.
Briggs Careers: Powering US Jobs & Global Products
These days, many companies are servicing customers around the world. And Briggs & Stratton is no different. Our small engines can be found on diverse applications such as milking machines in Mexico, sugar cane crushers in Puerto Rico, and fishing boats in Vietnam, to name a few. Briggs & Stratton works with strong manufacturing partners in other areas of the world but our heritage is here in America. Briggs employs over 3,000 Americans to work in our four engine plants throughout the southeastern United States and many more at our corporate headquarters in Wauwatosa, Wisconsin. I assure you, our stars and stripes show proudly when we say over 85% of our engines are made of U.S. and global components.
So yes, I sit up a little straighter when I am at dinner and I tell people how I spend my days. My smile gets a little larger, and my eyes twinkle a little brighter. And it isn’t long before Briggs & Stratton fans all around me join in the discussion.
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