When I first started at Briggs & Stratton, we made commercial-grade lawn mower engines and products for professional landscapers and others who were using their outdoor power equipment daily. And of course we made our consumer outdoor power equipment engines for lawn mowers, zero turn mowers & tractors as well. But in recent years, we’ve seen an interesting phenomenon. Some homeowners are looking for commercial-grade performance in the lawn mowers that they buy for residential use.
Residential Prosumers & the Commercial Lawn Mower Landscape
These “prosumers” may have lots of lawn mowing to do for large pieces of property or may simply be looking for commercial-grade small engines to get them a more professional looking lawn. Either way, Briggs & Stratton has answered the call.
In the walk behind mower category, our Professional Series™ engine that can be found on select Toro lawn mowers and John Deere tractor models combines the best of both worlds. It has commercial mower power and performance combined with the ease of use that is a hallmark of our consumer engines.
And if a walk behind model mower just won’t do, Snapper® recently launched a pretty heavy-duty piece of equipment designed for large residential properties. The Snapper 550Z Zero Turn Mower launched this year which Snapper Dealers are selling for around $4,999.
Trade publication Green Industry Pros reports that zero turn mower sales are set to outpace riding mowers sales (rear engine riders and lawn tractors) in the coming years, further indicating consumer preference for features that were once reserved for the commercial mower sector.
And it’s not just lawn mowers! Commercial pressure washers, portable generators, leaf blowers, tillers & shredders are being purchased and used more often by homeowners seeking professional quality results.
What about you? Have you joined the prosumer movement with your outdoor power equipment?